The gaming chair is an epoch-making new product that subverts the traditional seat concept, breaks the traditional seat manufacturing process, and changes the traditional seat material. China's gaming chair industry is currently in the growth stage, the market space is still large, and the industry scale is growing rapidly. The following is an analysis of the market prospects of gaming chairs.
The 2016-2021 China e-sports industry development analysis and investment potential research report pointed out that my country's e-sports players will exceed 100 million in 2016, and the payment of e-sports users will account for the majority of revenue. It is estimated that e-sports players will reach 280 million in 2018. In 2015, the scale of the e-sports industry reached 26.9 billion. According to the revenue contribution from 2014 to 2015, e-sports users paid more than 95%, but this part of the growth rate was relatively stable, and e-sports and e-sports derivative revenue accounted for a relatively small proportion , But the growth has doubled.
From 2013 to 2016, the annual output of China's gaming chairs increased from 2.355 million to 3.06 million, and the annual growth rate of output increased from 11.3% to 15.6%, and the growth rate gradually accelerated; sales increased from 2.174 million to 2.862 million. The growth rate increased from 12.1% to 16.3%. There are many brands of gaming chairs on the market at present, and it can be said that there is a mixed bag. Now analyze the market prospects of gaming chairs from three stages of prices.
Low-end gaming chairs are about RMB 300-600. These types of gaming chairs are cheap but of average quality.
The mid-end gaming chair has a relatively high appearance rate recently, and spent a lot of advertising expenses to sponsor domestic competitions. The price was not high before, and suddenly it went straight to the top-line price. It can be imagined how much money was spent on marketing and the added value was too much. High, around RMB 800.
The mid-to-high-end gaming chair is full of materials, the experience process is more comfortable, and the quality is better. The price is about 1,600 yuan. You get what you pay for, and high-priced products are generally not in the purchase range of ordinary consumers!
The rapid development of e-sports has also led to the development of its related peripheral products. Many years ago, the peripheral industry of e-sports only refers to the four major parts of mouse, keyboard, mouse pad, and headset. Nowadays, there are many kinds of peripheral products of e-sports. Types, such as gaming monitors, gaming chairs, gaming glasses, gaming bags, gaming clothing, gaming consoles, gaming hardware, etc. Compared with the huge group of game players, the penetration rate of the e-sports chair market in my country is still low. At the same time, the fashionable and comfortable features of gaming chairs are gradually being applied in life and work. Therefore, the market prospects of my country's gaming chair industry are broad and there is great room for development in the future.